The drug company Eli Lilly has really stolen a march on its competitors Pfizer and Bayer by releasing a new version of the Cialis erectile dysfunction medication which is designed to be taken once a day.

The idea is that instead of having to pop a pill every time you want to have sex you will just take a lower dose version of the Cialis drug everyday that will mean that you are able to have good sexual function whenever you want.

Eli Lilly has been heavily marketing the new version of Cialis in Italy by holding tango workshops to encourage couples to talk about their sex lives and to get them in the mood for love.

The workshops involve professional tango dancers showing how it's done and consultants from Eli Lilly having frank discussions with couples about sexual health problems and erectile dysfunction.

The new version of the Cialis has been approved for sale in Europe by the EMEA and is likely to gain approval by the relevant health authorities in America sometime later on this year.

Whether or not the once a day versions of Cialis is popular is not the only issue at stake here. While Eli Lilly have been extremely clever is that they have always designed there erectile dysfunction drug to be extremely practical to use.

The original version of Cialis is noted to be very popular because with just one pill you can boost your erectile function for up to 36 hours.

The rivals of Eli Lilly namely Pfizer and Bayer who make the erectile dysfunction drugs Viagra and Levitra have not designed their drugs to work for as long. Both Levitra and Viagra work for four hours only.

Even if the once a day version of Cialis is not a great seller at least people will be talking about it and thus it will gain greater market recognition which is extremely important for good sales.

Cialis can claim to be the number one erectile dysfunction medication in 22 different countries around the world. The first country where it gained market dominance was France and it is also the number one impotence drug in Mexico now.

For more news stories about Cialis please click here.