Pfizer marketing communication business for India is been bagged by Lintas Healthcare

The Pfizer account is expected to be the largest in the healthcare domain. Viagra, the erectile dysfunction drug is one of the world's best-known brands in the pharmaceutical industry.

Besides Lintas Healthcare, LINOpinion (PR), Advent (Events) and Lintas Personal (D.M, CRM and Web Development) will be the other Lintas IMAG divisions that will work together for this assignment.

Healthcare advertising is different and very specific, and unlike other brands, healthcare advertising has to do much with life and needs to be precise.

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