Pfizer 'Reckless and Irresponsible,' Says AIDS Healthcare Foundation (AHF).

AIDS Healthcare Foundation, (AHF) the nation's largest AIDS group and a direct provider of HIV/AIDS medical care to tens of thousands of AIDS patients in the US, Africa, Central America and Asia, today criticized Pfizer, manufacturers of Viagra for contributing to the spread of HIV/AIDS, and other sexually transmitted diseases.

The AHF believe Pfize promotied unsafe sex in recent print advertisements for their erectile dysfunction drug Viagra.

The full-page, color ad -- seen in The Los Angeles Times (and which, likely, appeared in other markets throughout the nation) over this past weekend leading up to Sunday's Super Bowl XL -- depicts a handsome, over-forty male grinning knowingly at the camera with the tagline: "Be this Sunday's MVP." As part of this marketing campaign, Pfizer had previously run Thanksgiving and New Year's Eve ads.

The current advertisement also includes the following carefully worded reminder: "ED is an issue with half of all men over 40. The use of the word "issue" seems designed to capitalize on men's fears, while giving Pfizer wide latitude to imply that as many as half of all men over 40 are afflicted with the medical condition, Erectile Dysfunction and could benefit from Viagra.

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