“Stay Up Viagra” - The single is taken from 88-Keys debut album The Death of Adam and has been co-produced by Kanye

The track sees the massively popular musician envisaging an old age when perhaps his potency is waning slightly. The lyrics - erm – poignantly capture the trauma faced by millions of men suffering from E.D. “What she got is so Niagara”, he raps sensitively, “Make a young n***** straight need Viagra.”

The song continues eloquently, “Just to keep from all the ‘tee-hees’ and laughter/Her telling her home-girls that he couldn't stay up."

Arguments from the partners of ED-afflicted men pointing out that they only ever have reacted sensitively to the condition and would never think of tee-heeing have not yet been responded to.

Mr. West has been filming a searing video to accompany his oeuvre. It depicts him and his friend and producer 88-Keys as senior citizens, roaming the streets of Hollywood with what MTV describes as some “honeys” on their arm.

We do hope Lilly and Bayer, makers of Viagra-rivals Cialis and Levitra, don’t get too jealous. What’s next – Fifty-Cent and Snoop-Dog promoting their medications? If any representatives from the companies are reading, please, please, please consider it – you would be making our year.

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