Faced with poor sales of Viagra, Pfizer is moving to “educate” medical specialists

When Pfizer launched Viagra in India late last December, it was expected to become an instant hit.

But a month on, the ED drug is just not moving off the shelves, if chemists in Mumbai are to be believed, the reasons for bad sales is the steep price of the drug and the availability of more effective next-generation drugs.

Viagra is priced very high and just not selling,” said Kishore Shah, president of the Retail and Dispensing Chemists Association.

“We have to seriously think whether or not to stock Viagra.

It is an investment that is just not giving results.” Sexologists believe Viagra was launched a little late in India. “These medicines are meant to help a person to get rid of erectile dysfunction.

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