Pfizer rolls out a new series of spots for Viagra focusing on the product's efficacy, but also including alternative treatment

One spot, from McCann Erickson Viagra Ad in New York, opens with a couple sitting by a TV watching a baseball game, but it's obvious the woman has other things on her mind. As she heads upstairs, her body language makes it clear she would welcome her companion's company.

A voiceover observes, "They say in life there's only room for one great passion . . . unless you're really clever." The man then grabs a videotape, starts recording the game he was watching and then presumably heads upstairs as well.

The spot then cuts to a doctor touting Viagra, but who also mentions Viagra is one of several ED treatments you and your doctor can consider."

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