Since the time of its launch in India, Viagra is giving a tough competition to its rivals

Viagra has managed to capture 1.8 percent market share of the Rs. 80 crore ED market within few months of its launch in India.

Since its launch in December 05, the ED drug has recorded sales worth Rs. 1.5 crore.

Viagra is priced at Rs. 594 a tablet and is 20 times more expensive than the generic versions available in the country.

Viagra was launched in India four years after its global launch. Local companies, including Ranbaxy, Cadila Healthcare, Cipla and Torrent, had launched their products with high expectations but did not find it easy to get a critical share in the local market.

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